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Planning Your Proposal

Love Has No Borders. Neither Should the Thought Behind Your Proposal.

Olivia Ortiz
By Olivia Ortiz · November 2026 · 8 min read

From Russian flower traditions to asking for a Mexican family's blessing: how cultural awareness makes a proposal more personal.

Love Has No Borders. Neither Should the Thought Behind Your Proposal.

A marriage proposal is one of the most personal moments in a couple's love story. And while beautiful flowers, candles, breathtaking views, and romantic settings can certainly make that moment unforgettable, I believe there's something far more important behind a truly meaningful proposal: understanding the person you're proposing to.

As the founder of Puerto Vallarta Proposals, I don't see myself as someone who simply arranges flowers, lights candles, or sets up romantic decorations. I'm a proposal planner. And to me, that means understanding the relationship, the personalities, the emotions, the family dynamics, and sometimes even the cultural traditions that make each love story unique.

My multicultural background and the years I lived in different countries have shaped the way I approach every proposal. They've taught me that what feels romantic in one culture may carry an entirely different meaning in another.

And sometimes, it's the smallest details that matter the most.

A bouquet of roses isn't always just a bouquet of roses

Here's a simple example.

In Russia, where I lived for several years, there's a well-known tradition: flowers given to someone who is alive should generally come in odd numbers. An even number of flowers is traditionally associated with funerals and mourning.

So imagine planning a beautiful marriage proposal for a partner who grew up in Russia, complete with an elegant bouquet of 12 red roses.

To an American or Mexican client, 12 roses might seem perfectly romantic. But to someone who grew up with this tradition, that same bouquet could carry an uncomfortable meaning.

Would everyone be bothered by it? Of course not. But would I rather know about that cultural detail and recommend 11 or 13 roses instead? Absolutely.

Because when someone trusts me to plan one of the most important moments of their relationship, I believe those details deserve attention. And that's exactly why I ask questions that go beyond the flowers, the venue, and the budget.

When someone from another country proposes in Mexico

Another example comes from my own culture.

In Mexico, there's a beautiful tradition known as pedir la mano, which literally translates to "asking for their hand in marriage." Traditionally, it involves the person proposing speaking with their partner's parents or family to express their intentions to marry.

Of course, Mexican relationships have evolved, and not everyone wants or expects this tradition. Marriage is a decision between two people, and asking for a family's blessing should never be confused with asking for permission over anyone's life.

But for some people, particularly those who are close to their families, this gesture can be incredibly meaningful. So when I'm working with someone from another country who is planning to propose to a Mexican partner, it's something I like to bring up.

I might ask:

"How close are they to their parents?"

"Do you think they would appreciate you speaking with them before proposing?"

"Would asking for their blessing be something meaningful to them?"

Sometimes, the person proposing has never even heard of this tradition. And that's where my role becomes more than organizing an event. I can introduce them to a cultural gesture that might make their partner feel even more loved, understood, and respected.

Not because everyone expects it, but because the right gesture, for the right person, can mean more than the most elaborate decoration.

Love is universal. Romance isn't always.

One of the most fascinating things about working with international couples is discovering how differently people express love.

In some families, involving parents in a marriage proposal is a meaningful sign of respect. In others, a proposal is expected to be a completely private moment between two people.

Some cultures have traditions surrounding engagement rings, flowers, colors, numbers, or significant dates. And sometimes, a couple comes from two completely different cultural backgrounds, each bringing their own expectations and traditions into the relationship.

That's why I never assume that a romantic gesture means the same thing to everyone.

A surprise involving an entire family might be perfect for one person and overwhelming for another. A public proposal in front of strangers might feel like a dream come true to someone who loves attention, while another person would much rather share that moment in complete privacy. Even something as seemingly simple as the choice of flowers can have cultural or personal significance.

The goal isn't to follow every tradition. It's to understand which traditions matter to the person you're proposing to.

Why I ask so many questions before planning a proposal

When someone contacts Puerto Vallarta Proposals, one of the first things I want to understand isn't necessarily what kind of decorations they want. I want to know about their relationship.

How did you meet? What does your partner love? Are they outgoing or more reserved? Have you talked about marriage? Are there any meaningful places, memories, or experiences that define your relationship? What role does family play in your lives? Do you come from different cultural backgrounds? Are there any traditions, religious beliefs, or family customs that would make this moment especially meaningful?

These questions aren't just conversation starters. They're how I begin designing a proposal that actually feels like the couple.

Because a proposal shouldn't feel like something copied from a photograph on Pinterest. It should feel like something that could only have been created for the two people experiencing it.

A proposal planner is not the same as a decorator

Let me be clear: I love beautiful decorations. I love flowers, candlelit terraces, ocean views, and those magical moments when everything comes together perfectly.

But decorations are only one part of the experience.

A decorator focuses on how a space looks. As a proposal planner, I focus on how the entire experience feels, what it means, and how it reflects the people involved.

That means thinking about details that may never appear in the photographs. Whether a particular flower has a special meaning. Whether the family should be involved. Whether a cultural tradition could make the proposal more personal. Whether the person being proposed to would genuinely enjoy a big surprise. Whether the moment should be intimate, playful, emotional, adventurous, or something entirely unexpected.

It also means guiding the person proposing through decisions they may not have considered before. Sometimes my most valuable contribution isn't an elaborate creative concept. Sometimes it's a simple question that changes the entire approach to the proposal.

My multicultural background is part of how I plan

Having lived in Mexico, Russia, and England, and having experienced different cultures firsthand, I've learned to look beyond my own perspective. I've seen how traditions, family relationships, social expectations, and expressions of affection can differ from one place to another.

But I've also learned something equally important: nationality doesn't define personality.

Not everyone from Russia follows Russian traditions. Not everyone from Mexico wants their partner to ask their parents for a blessing. Not every American dreams of a diamond ring and a grand public proposal.

That's precisely why cultural awareness should inspire questions, not assumptions.

My job isn't to decide what someone should want based on where they're from. It's to recognize the details worth asking about, listen carefully to the answers, and use that understanding to create something genuinely personal.

The most romantic thing you can do is show that you know your partner

A beautiful proposal might impress someone. But a thoughtful proposal makes them feel seen.

There's something incredibly powerful about realizing that the person you love has paid attention to who you are, where you come from, what matters to you, and what makes your relationship special.

Maybe that means incorporating a family tradition. Maybe it means choosing 11 roses instead of 12. Maybe it means speaking with their parents before proposing. Or maybe it means intentionally leaving traditions aside and creating something completely different because that's what feels right for your relationship.

There is no universal formula for the perfect proposal. And that's exactly why I don't believe in treating marriage proposals as one-size-fits-all events.

At Puerto Vallarta Proposals, my approach is built around listening, understanding, and creating experiences that reflect the couple rather than simply following trends. Because when you're asking someone to spend the rest of their life with you, the moment should celebrate everything that makes your love story yours.

And sometimes, the most meaningful details are the ones nobody else would think to ask about.

Planning it with help

Puerto Vallarta Proposals is the first and only planner in Puerto Vallarta and Bahía de Banderas specialized exclusively in marriage proposals. We design each proposal around the couple's story, including the cultural details that make it theirs.

Write to us on WhatsApp for the fastest attention, or email info@puertovallartaproposals.com. We reply within 24 business hours.

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Olivia Ortiz

Olivia Ortiz

Olivia Ortiz is the founder of Puerto Vallarta Proposals. Trained in anthropology, she spent three years in cultural affairs at the Embassy of Mexico in Moscow and a decade in Puerto Vallarta hospitality. She plans a maximum of three proposals a week.

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